about us

We’ve come a long way geographically and professionally to have an affair, pr(A)ffair that is:


Alex Choma co-founder of pr(A)ffair

Alex has worked for the leading publishing houses in Europe, Russia, and Asia such as Conde Nast, Gruner & Jahr and CurtCo Robb Media. As an Editor-in-Chief he travelled the world for stories about luxury hotels, retreats and lodges. In New Zealand he became General Manager of an exclusive wellness retreat. Combining his experiences  Alex is specialising in communications strategies for the luxury lifestyle, travel, property, design and spa sectors.


Maria Ivanova co-founder of pr(A)ffair

Maria was graphic designer and later Art-director for various luxury publications (Vogue, Robb Report) in Europe, Russia and Asia. As a creative core of pr(A)ffair she has a bespoke approach to providing the best solution for our clients in terms of print and web-design. She is an expert on social media strategies, trade-show and media presentations.